Proper is a multi-platform media group specialising in fashion, outdoor and sport. With roots in fanzines and magazines, Proper was born out of a genuine passion for popular culture. Our journey started writing about brands we love. Production value went up and our fanzine became a magazine. Social media replaced forums and suddenly we’d built an audience that was highly receptive to our work. In addition to the mag, the Proper offering now also includes our creative and modelling agencies and our own clothing brands. Working across these platforms we can create bespoke content solutions for the brands we love and deliver them to a highly engaged and trusting audience.
We are the AUTHENTIC AUTHORITY.